It seems everyone has aspirations to write a book. Does that mean everyone has something totally interesting and unique to say that the world needs to hear? Ummm, I think not. If the comments section of blogs and news sites are any indication, there are people who should never be allowed to type anything readable by the general public, and not just because of atrocious grammar and spelling. Some people are just ignorant. Of the people who claim they want to write a book, how many of those actually sit down and take the time to write the first chapter, or even the first page? Not many.
Have you ever been to a library and just wandered through the aisles trying to take in the sheer number of books on the shelves? Maybe your local public library isn't that impressive, but think of a university library. There are hundreds if not thousands of books on the shelves that have never been checked out. And it is probably getting worse instead of better. There is no need to check out that obscure book for a school paper when the same information is easily found on the Internet. Even if you can surmount the odds of getting your brilliant book accepted by a publisher, you and your editor may be the only two people who ever read it. Oh, and your mom. She'll read it just because you wrote it.
What are the odds of writing the Great American Novel? Let me put it in a bit of perspective. Take all of the people who claim they want to write a book and put them in a room. Now only those who actually start writing can move on to the next room. Huge drop! Now only those that actually write more than a chapter or two can move on, then only those who actually finish. From there take those who have the guts to show their work to someone, be it a publisher or just a friend. Your room gets even smaller still. Now here is where you can choose the traditional path of shotgunning your manuscript to every publisher you can find an address for or you can decide to go it on your own. That's right, self-publish.
That takes what amounts to a tiny percentage of the starting crowds and divides them even further. For the sake of this article, we'll travel down the self-publishing route. But don't get too excited. The self-publishing room is much more crowded. It's easier and allows you to publish your work, even if it sucks. There is no professional quality control or editor deciding if your book is marketable. It may just be the worst thing ever written and you can still publish. A very small percentage of the room will have the capital to self-publish a physical book. We'll let those hoity toity types go off into their gilded room. The rest of us will be milling about aimlessly in the self-published ebook room.
There was a time when ebooks were just a fad. Experts and bloggers predicted ebook readers would be the garage sale items of tomorrow. But with some powerful companies standing behind the ebook like Amazon, Apple, and Barnes and Noble their popularity has only grown. Those companies have also seen the importance of allowing their books to be read on multiple platforms, like ebook readers, tablets and computers. Gradually, e-readers have become a staple, recognized and accepted by the general population. They are easy enough to be used by grandma and hip enough to be used by the cool kids, or at least the cool kids who want people to know they read.
So what are your options in self-publishing your ebook? They are many, but I'll focus on the Barnes and Noble Nook store and the Amazon Kindle store. For both, it's actually a very simple process.
Each store has a similar process. You upload your ebook file and they convert it, B&N to an ePub file and Amazon to their proprietary Kindle format. You enter in your title and synopsis and upload your book cover. You enter all of your personal information into your account so they can send you any money you earn and also send you tax information at the end of the year. At first I uploaded my book to both, but it is now only in the Kindle store.
I'll tell you why. Amazon Kindle Direct Publishing (KDP) offers some benefits if you commit to only sell your book on Amazon, which is called KDP Select. They allow you to add your book to the Kindle Lending Library so that anyone with the popular Prime membership can borrow your book for free or buy it and lend it to their friends. You don't directly make money when someone borrows your book, but at first the important thing is to just get people to read it. If it is good and stands on its own, they will recommend it to friends and hopefully spread the word that yours is the book to read on the beach this summer. And with KDP Select, you get a piece of the KDP Select Global Fund, which basically means you get paid a percentage of the fund each month based on the number of times people borrowed your book. It is not a direct royalty per book sold, but rather a piece of the larger pie.
With KDP Select you can also manage five promotional days per quarter. You can choose which days you want your ebook to be free and Amazon automatically adjusts the price on those days. It is a great way to once again get people to read your book. I've found, at least in my own experience, that there are downsides to free books. People tend to get all of the free books they can just to add to their collection, but don't necessarily read them. There is much greater chance someone will read a book they had to pay for.
If so, what is the optimum price point? $.99? $1.99? $5.99? That I am still trying to figure out. I can say there is a pyschological effect when charging a higher price. People tend to think it is of greater quality if it costs more, (thinks cars or clothes) but they are unwilling to gamble on an unknown author above a certain price. Maybe $5.00 is that magic number. I don't know. You can change the cost, so feel free to test things out at different price points to see what happens.
How did I end up writing a novel? Good question, although I don't really have a great answer. I was sitting in a hotel room on an extended business trip with my laptop and I opened Word and started to type. It was really that simple. I had no plot in mind, no synopsis, none of things you learn to do in school. I started to write and it just began to flow from my fingertips. The story just came out. I started writing everyday and it just grew and grew. Now I've scared you all off from ever reading my book.
“If he didn't work for months on his plot line and character development, I'm never going to read it,” she said with her nose firmly and snootily pointing towards the sky.
Guess what, the process is not the same for everyone. My book may not appeal to you or it may be your favorite book ever. You'll never know until you try. Although I had friends and family read it to help me edit, I know there are still some small things that need editing. With KDP, I can upload a newer version and it will be pushed out to everyone who has purchased the book so they can download the latest version. It is almost impossible to catch all of your own mistakes and I have found that going back a year later, when things are not so fresh in my mind, I have found mistakes that I missed multiple times before. It's about time for me to go through the entire book and make corrections. They are small and insignificant to the story, but I want my book to look professional.
Here's my chance to throw in a pitch for my book. It's called “The Flaming Grenade.” There is the normal version which I would rate at PG-13 lite and a Teen version which is a solid PG. I created the teen version so I could comfortably let my kids read it. I am pretty conservative in what I allow the kids to read, and I would let an 11-12 yr old read the teen version. The book has action, adventure, travel, love, suspense, history, and a little sci-fi/tech. Something for everyone!
For extra incentive to my blog readers, I have set my promotion period for next week, 05-09Aug13, so you can grab it for free. If you are itching to start sooner, which I recommend, you can always go ahead and buy it!
Read my book, start writing yours, and don't forget to leave positive reviews on Amazon!! Let me know what you think in the comments.